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PPC & Paid Search
Pay-Per-Click (PPC) advertising stands as a pivotal component in the digital marketing strategy of any business. By offering precise targeting and real-time performance analysis, PPC campaigns empower businesses to reach their ideal customers efficiently and effectively. This form of advertising is uniquely beneficial because it provides a direct link between advertising spend and customer engagement, making it easier to measure ROI and adjust strategies swiftly. Whether it's increasing brand awareness, driving traffic, or boosting conversions, PPC's flexibility and scalability make it an indispensable tool for businesses aiming to thrive in the competitive online marketplace.
Capital Equipment Client
This client sells forklifts, aerial lifts, and other material-handling equipment. I placed an emphasis on Search, utilizing Google's built in AI structures to get the best results.
2022 vs 2023
Ad spend: + 84.22%
Conversions: +379.68%
CPA: -61.60%
CTR: +481.10%
Cold Storage
apparel Client
This client sells workwear designed for cold storage and warehouse workers. I used a combination of Search and Dynamic Retargeting to achieve results that made the client very happy.
2022 vs 2023
Ad spend: - 8.76%
Conversions: +28.89%
CPA: -29.10%
CTR: +140.27%
Hawaiian tourism client
This client provides tours of Pearl Harbor, Oahu bus tours, luaus, sunset cruises, whale watching excursions, and more. This client was heavily Search focused, but with a wealth of captivating imagery, Display played an important role as well.
2022 vs 2023
Ad spend: +11.94%
Conversions: +373.59%
CPA: -76.36%
CTR: +91.66%
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